Latest Article


How To Find Your Target Customer and Build Your Niche

One of the most important ingredients in building a brand is to focus on a niche. To figure out your niche, you have to know who your target customer is. The more detailed the better. This guide gives you some solid examples on how to find your target customer, thereby finding your niche in a crowded market.

April 27, 2022
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Unit 27 Launches In Dubai

March 14, 2022

Unit 27 has opened its first franchise site, in Dubai UAE. Set over 2 floors in a freshly converted warehouse and kitted out with the latest fitness equipment from VIVO Fitness - this facility will impress.

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VIVO Fitness Partners With Battle Cancer

March 9, 2022

Battle Cancer have selected VIVO Fitness to become an equipment partner for their upcoming event at Nad Al Sheba Sports Centre. We're giving away a free team-entry ticket as part of our partnership. Read about how your can get involved and help raise money for this special cause.

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How To Build Your PT Brand - Part 1

February 8, 2022

In this 5 part blog series, we show you the fastest and cheapest way to build a creative brand identity. Stand out for the competition.

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The VIVO Fitness PT-Hub

February 1, 2022

What is the VIVO Fitness PT Hub and what's in it for you, Personal Trainers in the Middle East.

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VIRTUS Fitness Launches In The UAE

November 15, 2021

Fast and Affordable Gym Equipment from Australian Owned Company is now available in the Middle East.

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Guest Post

How To Build Your Summer Body In Dubai | by Nicky Holland

June 29, 2021

In this Guest Post, Nicky Fitness talks about his favourite ways to shed kilos ahead of summer in the Middle East.

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