Situated in the newly renovated and iconic Jumeirah Beach Hotel in Dubai, the J-Club is the latest fitness brand developed by Jumeirah Hotel Group.
This outdoor extension of J-Club's ultra modern boutique fitness club was an absolute joy to work on. Located just steps from the beach, the open-air fitness space allows JBH Guests and VIP members to embrace outdoor fitness of a world-class standard.
We've loved working with Jumeirah Hotels on many projects and for many years. Every new project is still a "pinch-ourselves" moment, especially when we have so much creative input, like this.
We provided a complete "turn-key" solution to Jumeirah Group for this outdoor fitness space, with the scope including:
As always, an absolute pleasure to work with an iconic brand like Jumeirah Hotels. Check out the photos below and let us know what you think of the project.
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