How To Build Your PT Brand - Part 1

In this 5 part blog series, we show you the fastest and cheapest way to build a creative brand identity. Stand out for the competition.
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February 8, 2022

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A 5-part guide to setting up your new PT Brand, attract new clients and prime for growth.

Introduction

Congratulations. You’ve decided to start your very own Personal Training Business..

You’re about to enter one of the most competitive markets in the industry. And as its newest member - you're a long way behind the competition.

But don't despair! According to a recent report, the PT market in the USA alone is worth over $9billion. It's over $1billion in the UK and growing like crazy across the Middle-East. There are plenty of clients to go round.

But first - why did you become a Personal Trainer?

If your aim is to build and grow a business to help more people live healthier lifestyles - this guide is for you. Because before you can help people - you need to find people. Actually, that's not true. You need the people to find you.

You need to stand out from the PT's competing for your future clients.

And before you can do that, you need to build a brand that appeals. A brand that speaks to your target customer. A brand that's not boring.

This series comes in 5 parts:

  1. Reduce your competition by creating a niche.
  2. Build your brand to stand out from the crowd.
  3. Generate new customers online using landing pages (we've built you a free template)
  4. Deliver the ultimate customer experience
  5. Automate and Prime for Growth

And at the end of the series, we’ll give away $1,000 in Google Adwords to one reader that follows these steps.

But first...

Why should you listen to us?

If you live in the UAE, you might have heard of us. VIVO Fitness has been supplying Gym Equipment and Flooring to gyms in the Middle East since 2013. We work with International brands, including Crossrope from the USA. We also supply Crossrope to customers in Australia.

And Crossrope Australia is a good example of what can happen when all these pieces come together. We launched crossrope.com.au in 2017 and sold a total of $1,000 in the first year. Fast forward to today and that number is over $45,000 a month.

Crossrope Australia Sales Jan 2022

A niche product.

A strong brand.

Systems to handle growth.

A world-class customer experience.

Those are the ingredients to build a sustainable brand. And we're going to show you how we do it.

The first chapter in the series Reduce Your Competition By Creating A Niche is specific to your Personal Training Business. It comes out next week and we think you'll get a lot from it. Drop your email below and we'll send it straight to your inbox.

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